Evolve Run Club

Evolve Run Club approached us to define and formalize their brand identity. They needed a cohesive visual system that reflected their welcoming, playful, and grounded personality—something flexible enough for both digital and real-world applications, while clearly differentiating them from hyper-competitive or overly casual run clubs.

We developed a comprehensive brand identity that blends function with fun.

The visual system includes a custom logo suite, an approachable color palette inspired by BC’s trails and weather, playful brand characters (Snow, Rain, and Cloud), and versatile typography.

These elements work together to communicate the club’s inclusive mission while offering structure for event promotion, social media content, and merch.

The result? A brand that feels like your favorite running buddy: motivating, down-to-earth, and always ready to keep moving—rain or shine.