The Brief

Wellnest needed a refreshed landing page to better reflect their focus on serving Black clients in Toronto. The redesign had to feel welcoming and inclusive while meeting SEO recommendations from their in-house SEO specialist. The client wanted a site that was easy to navigate, conversion-friendly, and rich in supportive elements—without losing the human warmth at the heart of their brand.

About the Project

We delivered a fully restructured landing page that balances empathy and usability. The new design highlights key differentiators—diverse therapist profiles, culturally aware care, and accessible services—while integrating SEO best practices for discoverability.

We added interactive touches like therapist previews and clear CTAs to support user journeys. With intuitive navigation, inclusive language, and intentional layout choices, the updated page now supports both connection and conversion, serving as a strong digital front door to Wellnest’s mission.

WORK IN COLLABORATION WITH ROGUE STORIES